Startup Growth

What a trade mark protects, how to search the register and when to speak to an attorney.

How brand and design influence fundraising, and what to prioritise in a deck.

How financial technology companies can look credible without looking like a bank.

How Web3 projects can use brand to build trust with users and investors in a sceptical market.

The pages, messages and proof points every early-stage website should have.

What founders can sensibly do themselves and where professional help pays for itself.

How founders can build visibility that supports the company without it becoming a second job.