Visual Identity
What Is a Visual Identity and What Should It Include?
The components of a visual identity system, from logo suite to imagery, and how they fit together.
Motion in Brand Identity: When Animation Earns Its Place
How motion adds recognition to a brand and what a simple motion guide contains.
Brand Photography and Imagery: Choosing a Style
How to define an imagery style that feels like you, with or without a photography budget.
Brand Design Trends in 2026 and How to Use Them
The directions shaping identity design this year, and a warning about following them too closely.
How to Choose Brand Colours That Work on Screen
A practical method for building a colour palette that is distinctive, accessible and usable in product UI.
Choosing Brand Typography: A Founder's Guide
How to pick typefaces for your brand, what licences cost and when a free font is good enough.
Brand Guidelines: What to Include and What to Skip
The sections every set of brand guidelines needs, and how long the document should really be.
The Logo Design Process, Step by Step
What happens between a brief and a finished logo, and why good designers start with questions.
See our agency shortlist at https://bestbrandingagency.uk/.